Customers have high expectations for speed during the mobile checkout process. Accenture found that 87% of online shoppers abandon their carts if checkout is too complex, even if the process is prolonged by just a few seconds. The business implications are staggering. An estimated $260 billion worth of lost orders are preventable through better checkout flows.

It’s not just that one experience or lost purchase. Studies show that when online shoppers abandon a checkout process due to complexity, 55% will abandon the retailer completely. We know that customer loyalty hinges on a first purchase. A positive initial experience can lead to repeat purchases, recommendations, and a higher lifetime value for the customer.

To win the fight for mobile shoppers, brands have to simplify their checkout process.

Integrating a credit card scanner is one way to significantly reduce complexity and speed up the checkout process. In an era where every second counts, card readers like Dyneti can reduce the time required to input payment information by over 90%, increasing payment conversion while even reducing fraud.

Customers inherently favor businesses that value their time and ensure their security. A frictionless checkout process creates a seamless, hassle-free experience that resonates with the customer’s need for convenience and trust. The dual focus advanced card readers provide on speed and security meets today’s shopper demands head-on, leading to instant improvements in customer satisfaction and, subsequently, sales.

Retailers benefit from an immediate uplift in conversions while fostering customer loyalty and contributing to long-term growth.