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Maximize mobile conversions: How advanced payment integration skyrockets sales

Why a quick and easy checkout process is critical for conversion optimization

In Q2 of 2023, over 85% of global consumers used mobile phones to access the internet, compared to 63% via laptop or desktop. Winning retailers are adopting a mobile-first strategy, meeting customers with relevant messaging at the right time and in the right place.

This means optimizing the mobile experience—from entrance to checkout—is critical. Today's consumers expect a seamless shopping experience. They demand easy navigation, fast load times, secure payment options, and a checkout process that is as frictionless as possible.

The upside to getting the checkout experience right is massive, which is good news for tech leaders. A recent study by Deloitte found that tech budgets are under increased scrutiny, with pressure on teams to articulate the value of new investments. Leaders are being asked to find ways to optimize current capabilities to improve the bottom line, and the mobile checkout experience is one place where you can do just that—and do it well.

Checkout complexity

Complicated checkouts
drive customers away

Consumers want to shop with ease and confidence, especially during the checkout process.

Unfortunately, the checkout process on mobile can be cumbersome and time-consuming. Small screen sizes, the need for scrolling, difficulty in entering information, and slow loading times all contribute to a less-than-ideal user experience.

Checkout abandonment is a major issue for retailers, and mobile shoppers have the highest abandonment rate.

Several common friction points in mobile transactions can deter users from completing their purchases, including:

Mandatory account creation. Forcing users to create an account before purchasing is a significant barrier; many will simply abandon the purchase.

Excessive form fields. Requiring users to fill in numerous fields, especially if they perceive some as unnecessary for the transaction, can lead to frustration and abandonment.

Confusing error handling. Failing to indicate errors in form fields and provide helpful, immediate feedback can cause frustration for users.

Lack of mobile optimization. Failing to consider factors like screen size, touch interfaces, and mobile payment options when designing the experience.

Manual card entry. Entering payment information manually on a small screen is cumbersome and can be a security concern for users, leading them to hesitate or give up entirely.

In a crowded market, addressing these friction points (and more) and streamlining the checkout process can lead to significantly higher conversion rates for retailers.

Streamlined automation

Move from manual card entry to streamlined automation

Mobile shopping thrives on the convenience, speed, and immediacy it provides, with consumers valuing the ability to make purchases from anywhere at any time. Retailers benefit when customers can make a purchase with little thought or effort.

Any delay or cumbersome process risks driving users to abandon their carts. The manual input of payment information on small mobile screens contradicts the very essence of mobile shopping’s convenience. And as the checkout process becomes more time-consuming and difficult, the consumer perceives the transaction as more costly, further increasing the likelihood of abandonment.

Now, the shift from traditional manual data entry to cutting-edge automated card reader solutions can transform the customer experience, reducing abandonment and boosting sales. These technologies streamline the checkout process by:

Accelerating transactions. Automated scanning allows for near-instantaneous data capture, significantly speeding up the checkout process. 

Minimizing user frustration. Eliminating manual typing decreases the likelihood of errors and cart abandonment, enhancing the overall shopping experience.

Boosting security. The advanced encryption and security protocols associated with automated technologies enhance consumer confidence in mobile transactions.

Providing a higher perceived value. By minimizing the effort required to make a purchase, retailers can subtly enhance the perceived value of their products and services, making customers more likely to follow through with their transactions.


Customers purchasing on smartphones


Mobile commerce as a share of total e-commerce sales


Card abandonment with complex checkout


Retail abandonment with complex checkout

An immediate increase in conversations and a contribution to long-term growth

Beyond the immediate boost in conversions, integrating card reader technologies is a cornerstone for the long-term optimization of mobile shopping platforms. Streamlined checkout processes contribute to customer satisfaction, which is critical for building loyalty. Satisfied customers are more likely to return, make repeat purchases, and recommend the platform to others.

By adopting advanced payment technologies, retailers can stay ahead of the curve, differentiate themselves in a crowded market, and attract tech-savvy consumers for the long term.

Boost conversions and your bottom line

It takes less than an hour to integrate DyScan into your checkout process. Companies that implement DyScan see anywhere between a 4% to 21% boost in conversions and reduce checkout time by 95%. Get a demo to learn how you can scan 100% of cards, add to your conversions, and delight your customers.

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